. >> the ceo of shopkick joins us from san francisco. good morning. >> good morning, how are you? >> great. interesting concept, a lot of shoppers are familiar with points and cashing in points to get goods, when you buy something, but in this case you're really given credit for walking in the door. how does it work? >> all you got to do is take your smartphone out and walk into the store with your iphone or your android phone and just for being in the store, it already welcomes you and gives you points called kicks, just when you walk through the door of the store it says, hello, cyriac, how are you today? here are your kicks. >> you don't have to scan an sku to prove you were in the building. it knows. >> we deployed special technology inside the store that emits a signal and your smartphone's microphone picks it up and tells the phone oh, cyriac is now in the store and we'll reward you just for being here. >> 4.5 million users, i think 1.5 million stores, walking into stores in the last month i guess trips that is and the partners talking target, macy's, best buy, american eagl